Objective
RHB Laboratories needed a strong digital and brand presence that reflects their professionalism and reliability in the medical testing industry. The objective was twofold:
-
Develop a clear, trustworthy website that communicates their services and expertise.
-
Create a consistent brand identity including a new logo and service packages that establish credibility and resonate with healthcare professionals and patients.
Approach
We started by refining the branding, designing a professional logo that communicates trust, precision, and modern healthcare. This was paired with tailored package designs that visually represent RHB’s service offerings, making it easier for clients to understand and choose solutions.
For the website, We designed a clean, structured layout using a calm medical color scheme to reinforce trust. Service offerings were organized into clear blocks with intuitive navigation, ensuring quick access to toxicology testing, COVID-19 testing, and specialty services. The site was built to be fully responsive, ensuring seamless access across all devices.
The rebranding and website launch positioned RHB Laboratories as a credible and modern medical testing provider. The new logo and package designs strengthened brand recognition, while the redesigned website improved clarity, accessibility, and trust. This led to increased engagement, more patient inquiries, and stronger relationships with healthcare partners.
